Role: Creative Director
Project: In partnership with the World Health Organization and the Climate and Clean Air Coalition, Purpose developed the brand, content and campaign strategy for BreatheLife, with the goal of mobilizing cities and individuals to protect our health and planet from the effects of air pollution.
Impact: The launch of the ‘Walk Home’ video was the most shared tweet of the Habitat III , the United Nations Conference on Housing and Sustainable Urban Development, during which the campaign was officially launched with over 1,000 retweets and an audience of nearly 300,000.
Many mainstream outlets covered the campaign and highlighted the linkages between air pollution and its effects on health and climate change, including global publications like the Huffington Post and local publications like the Manila Times and El Tiempo.
BreatheLife developed an ongoing partnership with C40 to help build public support for banning diesel vehicles in cities around the world with Athens, Paris, Madrid, Mexico City announcing a ban at the C40 Summit in December.