Role: Director of Content
Project: Organix, a UK-based organic baby food company, sought to find a way to tell the story of the brand and engage the public around its mission to inspire a lifelong love of good food. Organix partnered with Purpose to develop a comprehensive strategy and creative campaign spearheaded by shareable content to revamp its social mission and create activation campaigns that would engage the public around its mission. Its “No Junk Challenge” is inspiring parents to take a stand for healthier food and campaigning for change in the food industry, schools, nurseries & restaurants.