Role: Idea, Master Storyteller, Creative Director, Content Director, Design, UX
Context: CARE, a 75-year-old organization was struggling to find a way to connect with it’s audiences and tell it’s story of impact around the world.
Solution: CARE News, a storytelling initiative designed as a news site and robust multi-platform content service delivering engaging long-form, short-form socially optimized content that cuts through the noise of the news cycle and connects audiences deeply with CARE’s work.
LINK: http://www.news.care.org