Role: Creative Director
Project: Partnered with Meta to develop a COVID-19 social/behavioral change marketing campaign featuring creative that led to a:
+7.9pt lift in vaccine safety perfection among men 25-34 and
+10.4pt lift among women 35-44, blowing controls out of the water.
Results: The campaign was viewed 1.3 billion times, engaging 479 million people in 20 countries cementing CARE’s key partnership with Meta earning millions in free credits for brand awareness.
• https://www.care.org/news-and-stories/ideas/one-step-closer-to-vaccination/