Role: Content Director, Purpose// Led and managed the creative incubation/strategy, branding, digital platform and experience.
Context: Purpose worked with former Mayor Bloomberg’s Mayors Against Illegal Guns and Moms Demand Action team to build a grassroots movement for gun safety–– Everytown for Gun Safety. The experience had to highlight the problem of everyday gun violence and bring the issue closer to home for millions of Americans. Purpose was uniquely positioned, as movement builders and storytellers, to make that happen.
Client: Bloomberg Philanthropies
Project: Movement Strategy / Brand Identities / Websites and Experiences / Multi-Media Campaigns / Infographic Series / Social Graphics
Select links: Scenes from Everytown, 4:08 Video (2million+ views) / Everytown.org Website / 'Gun Sense Voter' Campaign Website
Awards: Fast Company Innovation by Design, winner in Graphic Design / Mashable's The Mashies, nominated for Best Public Advocacy Campaign
Press: A transcript from my live-chat Q&A with Fast Company in Co. Design's Innovation by Design Issue, 2014