Role: Creative Director / Head of Campaigns, Audience/Social Strategy, branding, digital platform and experience.
Context: In the lead up to International Women’s Day CARE launched a global campaign fighting for the rights of women everywhere. The goal was simple, show that in the face of conflict, hardship and crisis - women are leaders.
Client: CARE
Project: Movement Strategy / Brand Identities / Websites and Experiences / Multi-Media Campaigns / Infographic Series / Social Graphics
Select links: fight.care.org/iwd
Press: CNN, CNBC, Parade, People, GMA, Bustle, AdAge, Huffpo, FN, Shondaland, VOA, Yahoo, The Hollywodf Reporter, Bustle, AdWeek, InStyle, BizWomen, Dove, WWD, The Little Market, Acess, Health.com, Lonny, The Independent, Billboard, ABC News Radio, BizWomen The Business Journals, Broadwayworld.com, Banana Republic - http://fight.care.org/news/