Role: Creative Director
Project: In 2022 CARE celebrated generations of women’s voices who have inspired us, taught us and moved us to change the world for the better. The #HerVoice campaign celebrated speeches by great women throughout history, including Sojourner Truth, Hillary Clinton, and Gloria Steinem.
Women have historically had to speaker louder to have their voices heard and this International Women’s Day, we will lift up #HerVoice and amplify it around the world.A campaign celebrating women’s iconic quotes throughout history and amplifying the voices of women and girls everywhere.
Successes:
#1 share of voice among peer organizations
Flagship Video Featuring Laura Dern/Amanda Gorman/Venus Williams and Saniyya Sidney
27 million video views across platforms
730 million PR impressions