Role: Creative Director
Project: In 2021 CARE partnered with Chaka Khan and Idina Menzel to re-release I’m Every Woman to celebrate International Women’s Day. The campaign was CARE’s biggest every delivering 11 billion media impressions in the US alone across 118 placements including The Today Show, GMA and Access Hollywood, 47 Celebrity engagements and 2 million supporter actions. In the midst of the COVID-19 pandemic, this celebration of the power of women everywhere shone as a light in the dark.