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SIMON DUNCAN-WATT
  • Work
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  • AWARDS

POPE FOR PLANET

Role: Creative Director

Context: The Purpose Climate Lab used the 2015 Papal Encyclical ‘Laudato Si’ on Climate Change as an opportunity to amplify the message of moral action climate change and use the moment to engage and mobilize Catholics, Millennials and others. Our messaging and social media toolkits enabled hundreds of faith-based organizations to capitalize on this call to action, resulting in unprecedented growth for these organizations.

Project Type: Strategy, Video

Links: Pope Francis - The Encyclical

Action: Humorous content tailored to millenial audiences, engaged new participants in climate discussions.

Millennials drove a renewed commitment to meaningful action on climate change from Catholics around the world.

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